case study for a Storage Company in the United states
Facebook ads
This Facebook Ads case study demonstrates how FB Ads were used to increase the number of high-quality leads and phone calls during contract periods and till to now while achieving lower costs to maximize return on ad spend.
Project Overview
This case study is for a “Storage Company” in USA. They Operate almost 30+ branches in many cities. The business has a comprehensive website with excellent relevant web content, services, web forms, etc. In the first month they wanted traffic to go to their website and submit a form or make a call. And after our next meeting, we decided to run lead ads using facebook form and run facebook call ads. Before working with us, this company tested FB ads but didn’t see success in what they wanted. This is a big challenge for us and this is a very big project with a big monthly budget for us.
Here’s what we did for this client:
- We complete all infrastructure setups. Like, as Google Analytics, Facebook Pixel, GTM, Conversions, etc.
- Wrote headlines and descriptions for different campaigns according to their help.
- Use UTM builder URL and much more for the best results!
- Research the industry to understand the right audience.
- Finally, we built 3 different campaigns and many more ad groups and ads for A/B testing for every branch.
- Prospecting Audience ( Demographic and Interesting Targeting) with Website Traffic Object.
- Remarketing to previous site visitors(150 days) and page engagement with lead Objective.
- Remarketing to previous site visitors(150days) and page engagement with call Objective
- Within the campaigns, we used 2 ad formats: Video, Image. In prospecting audience campaigns we use videos for more brand awareness and engagement. In remarketing we use attractive images.
The Results:
In the first month(Nov 2022) in our Google Analytics, we saw our full monthly report. We only generated 43 leads and 49 phone calls, the cost per lead was around $82 and the call was around $70. This was a normal start and the client was happy. But we want more good results so we noticed indications of vitality and were aware of the substantial potential for enhancement in targeting, advertisements, and landing pages.
Prospecting Camapign (November)
In December 2022, on the prospecting campaign, we only generated 47 leads and 57 phone calls, the cost per lead was around $65 and the call was around $52. And the remarketing campaign, we only generated 42 leads and the cost per lead was around $42.90.
Prospecting(dec)
Leads (Dec)
In December 2022, on the prospecting campaign, we only generated 53 leads and 55 phone calls, the cost per lead was around $61 and the call was around $49. And the remarketing campaign(leads), we only generated 98 leads and the cost per lead was around $41.80. And the remarketing campaign(call), we only generated 89 leads and the cost per lead was around $36.
Leads
calls
